In Top 5 for Visit & Response

Not-for-profits are amongst the leading industry sectors for MindFireInc® cross-media campaign results. Details are in Dr Marnie Brow’s independent study of 670 MindFireInc® campaigns. Obtain a PDF or print by selecting  the Get Evidence button on the home page.

Achieve Objectives

The key campaign objectives listed in various not-for-profit case studies include;

• increase donations
• attract new donors
• nurture existing donors
• fund raise for a specific objective
• renew memberships / sunscriptions
• fund raising and thank you event invitations.

A common theme is that with increased competition for donor dollars in these more straitened times, new methods of reaching and engaging donors are desperately  needed. Along with demands from boards for full and accurate measurement of campaign effectiveness so that the best return on the marketing dollar can be gauged.

Provide Preferred Channels

Cross-media campaigns enable reach by multiple channels in a single campaign. These channels include;

• traditional (but still highly effective in the not-for-profit sector) direct mail and email
• new media such as Facebook, Twitter, Linked-In
• emerging mobile marketing employing SMS and QR codes.

Engagement occurs on the channel that the recipient prefers and more often than not recipients prefer the internet over phone or post. Providing them with the ability to respond immediately via a personalised microsite, enhances the likelihood of engagement and a good outcome. Also, research shows that donations via the web are greater and more often than via post or phone.

Metrics

Deploying an Integrated Marketing Platform means that every aspect of a campaign is measured. Visits, survey responses, level of interest, source of lead. All in real-time as well as via report. Even a real-time RoMI (Return onn Marketing Investment) calculator.

Return on Marketing Investment

R.O.eye Direct is seeking to make a difference. One avenue for us is to provide very special pricing on the MindFireInc® components of a cross-media campaign to most registered charities. Contact us for a case study or two. Try it for yourself via the Experience it button on the home page. Or simply call us to arrange a discussion of your situation followed by a short presentation and even a demonstration of a successful not-for-profit campaign. Look to the future.