Front of Envelope Pulls You to Open A 2010 US study commissioned by Pitney Bowes found that “What’s printed on the front of the envelope strongly influences when and whether people open it” [source: Print in the Mix]. Less so for the back of the envelope – maybe because it gets scribbled over by those [...]
NMIT Melbourne’s QR Code
A QR code self promo? My first thought was that this poster is promoting QR codes as superior to your ‘normal’ barcode. Undoubtedly, that first impression was because of my interest in QR codes. Nevertheless, viewing the video topic and production team, I rather wonder if the wordplay is intentional. Great to see a local [...]
Social Media RoMI – Math or Myth?
Between the Lines of Research A month or so ago I happened to read a quick succession of reports on the business value of social media. This brought to the fore a thought that had been lingering back of mind for some time – where are the hard facts, the math of marketing ROI in [...]