Front of Envelope Pulls You to Open A 2010 US study commissioned by Pitney Bowes found that “What’s printed on the front of the envelope strongly influences when and whether people open it” [source: Print in the Mix]. Less so for the back of the envelope – maybe because it gets scribbled over by those [...]
Best Practice #1 : Up Front
Best Practices The first in a series of Best Practices for Cross-Media campaigns. The success of a campaign can be seriously elevated by attention to these four pillars.