Front of Envelope Pulls You to Open A 2010 US study commissioned by Pitney Bowes found that “What’s printed on the front of the envelope strongly influences when and whether people open it” [source: Print in the Mix]. Less so for the back of the envelope – maybe because it gets scribbled over by those [...]
A QR code self promo? My first thought was that this poster is promoting QR codes as superior to your ‘normal’ barcode. Undoubtedly, that first impression was because of my interest in QR codes. Nevertheless, viewing the video topic and production team, I rather wonder if the wordplay is intentional. Great to see a local [...]
Best Practices The first in a series of Best Practices for Cross-Media campaigns. The success of a campaign can be seriously elevated by attention to these four pillars.
Between the Lines of Research A month or so ago I happened to read a quick succession of reports on the business value of social media. This brought to the fore a thought that had been lingering back of mind for some time – where are the hard facts, the math of marketing ROI in [...]
Every week, I see new uses for the soon to be ubiquitous QR code. Many use cases fail to deliver on the QR code’s capabilities. A few are simply superb in execution and results. And occasionally I see use cases that incorporate designer QR codes where a logo or other design is ‘woven’ into the [...]
No, no. More so than no — Nyet! Kruschev has the shoe. You get the picture. Success in a multi-channel campaign depends on much more than a simple pURL. Yes a pURL does provide a degree of relevance. But does it engage? It does not, because like a Valentine card without conversation, it’s nearly always [...]