A QR code self promo?

QR code self promo?

My first thought was that this poster is promoting QR codes as superior to your ‘normal’ barcode. Undoubtedly, that first impression was because of my interest in QR codes. Nevertheless, viewing the video topic and production team, I rather wonder if the wordplay is intentional.

Great to see a local production that used QR code mobile capability properly in terms of the message delivery. QR code posters at train stations seems a good match for the tertiary education market. The video appears to suit  the audience although poor audio/diction of one male spoilt it somewhat. But maybe the intended audience would understand perfectly.