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Your Result is Our Result - Fast
In a direct mail campaign promoting their enhanced online print management service, Worldwide Online Printing ran an A|B test.
The A subset was sent a personalised postcard with various response channels including a generic URL. A 1.3% response.
The B subset was sent the same base card but with an ROeye Direct personalised URL. A 12.4% response rate!
- Are you getting the leads you need?
- Are you servicing your customers satisfactorily?
- Are you attracting donors to the level desired?
It doesn't take an aeon. As a MindFireInc®Solutions Partner we have the tools to effect your campaign improvements very quickly indeed. So you're getting results while your competitors are still at the drawing board. It's a personalised world!
According to a recent DMA study, more than 42% of interested direct mail recipients prefer to respond online.
Our MindFire® solution provides relevance to the recipient, linking the impact-power of direct mail with the interactive capabilities of the Internet. The result? The conversion of direct mail/email recipients or mass media respondents into qualified, educated prospects, valued customers and donors.
See what ROeye Direct's MindFire® can do for you "The growing popularity of Online Lead Generation shows that marketers are increasingly aware of its potential to generate quality leads with excellent conversion rates in a highly cost-effective manner” - Christopher Petix, President of Clash-Media US
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