Man browsing

Engaging on the web
Woman QRcoding

Providing a preferred channel
Man and his mobile

Reaching the mobile user
Man facebooking

Reaching out via Facebook
Woman twittering

Tweeting
Man emailing

Reaching out via email
Woman mailing

Personalised URL via mail

Direct Mail Envelopes That Work

Front of Envelope Pulls You to Open A 2010 US study commissioned by Pitney Bowes found that “What’s printed on the front of the envelope strongly influences when and whether people open it” [source: Print in the Mix]. Less so for the back of the envelope – maybe because it gets scribbled over by those [...]

NMIT Melbourne’s QR Code

A QR code self promo? My first thought was that this poster is promoting QR codes as superior to your ‘normal’ barcode. Undoubtedly, that first impression was because of my interest in QR codes. Nevertheless, viewing the video topic and production team, I rather wonder if the wordplay is intentional. Great to see a local [...]

Best Practice #1 : Up Front

Best Practices The first in a series of Best Practices for Cross-Media campaigns. The success of a campaign can be seriously elevated by attention to these four pillars.

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R.O.eye Direct

Measurably engaging your target market

Man browsing

Woman QRcoding

Man and his mobile

Man facebooking

Woman twittering

Man emailing

Woman mailing

Direct Mail Envelopes That Work

NMIT Melbourne’s QR Code

Best Practice #1 : Up Front