Front of Envelope Pulls You to Open A 2010 US study commissioned by Pitney Bowes found that “What’s printed on the front of the envelope strongly influences when and whether people open it” [source: Print in the Mix]. Less so for the back of the envelope – maybe because it gets scribbled over by those [...]
A QR code self promo? My first thought was that this poster is promoting QR codes as superior to your ‘normal’ barcode. Undoubtedly, that first impression was because of my interest in QR codes. Nevertheless, viewing the video topic and production team, I rather wonder if the wordplay is intentional. Great to see a local [...]
Best Practices The first in a series of Best Practices for Cross-Media campaigns. The success of a campaign can be seriously elevated by attention to these four pillars.